Not one to follow trends, Ross started his career in London shooting for Honey Magazine with the ebullient fashion editor NiIke Williams and culminating in working for Tatler and Vogue Magazines with the enigmatic stylist Michael Roberts. This was followed by a stint in Paris where he worked on Glamour Magazine and for Elle Magazine, under the direction of Yves Goube a quiet yet decisive man. This period also produced the “Ombres Chinoises” series of personal work.
A return to Australia sparked a long working relationship with Vogue Magazine & later alternative title Follow Me Magazine & it was this period that produced many editorial stories produced with the illustrative Jayson Brunsdon.
A collaboration with designer Richard Allan was the catalyst which helped sate Ross’ craving for new and clever ideas. As a result, Ross developed the visual strategy for the first Mooks streetware campaign combining reportage street photography in minimal surroundings. This was the first time this photography style had been applied to advertising and the campaign became a cult with kids collecting the catalogues.
Ross went on to develop a particular ethic with functionalists Engelen Moore that has since become a standard for how we view the built environment. An archive of Engelen Moore’s work and a government commission which produced 25 photographs to celebrate the 25th anniversary of the Opera House, are some of the results of this meeting of the “like minded”.
Simultaneously in advertising, Ross evolved the photorealism style to win the Folio Award for Best Photography for a campaign for Roche, art directed by creative force Feeder.
Recently, Ross has embellished his photography with two new personal projects; “Project X” a series of photographs featuring Ross’ slant on urban life, and “Project Y” which sees Ross again searching for new ways of expression, combining a neat composition in a search for a photographic way of interpreting a painters use of sunlight.
Ross has recently had work commissioned & acquired by the National Portrait Gallery, published in the UK by Ivory Press & has been announced the winner of the Sydney Life prize for photography, a public art competition.
Although there are many paths for the pursuer of photography to follow these days, it is unlikely one will find a more eventful road to travel than the one being paved by Ross Honeysett.